The truth is, we are all influenced by how well a business or company executes their brand. This article helps to clarify the idea of a brand and provides a brief explanation of why brand identification matters.
What Is A "Brand?"
Have you ever heard someone say something along the lines of, That was 'off-brand' for that person? It comes from the idea that everyone has a way of presenting themselves to the world and those around them that is consistent with who they are and what they value. A brand is not just a big company name like, Nike or Target. But these companies have successfully utilized vital marketing skills to push their brand out to everyday consumers. So much so, that we all can easily recognize them in seconds flat.
Why Does It Matter?
It’s more than just a logo. Consider it, the fingerprint that sets you apart from the others. In regard to a person's image, the ideals they represent and how they present themselves plays a major role on their reputation. These factors impact who gravitates toward them and how much influence they have. The same can be true of a business. When its brand is easily identifiable and able to convey the right message to its target audience, the success of its reach and profitability will be increased tremendously.
How Can You Implement It?
Work with me to create a seamless set of colors, fonts and style ideas that create the theme in which your viewers will recognize you by. Kayla Kreates offers a Visual Identity package under the services page! Once we've curated your brand’s most fitting representation, I'll help you to make the most of your new distinguished image by effectively utilizing these tools to maintain consistency and ultimately the attention of your target audience. It's time to grow your knowledge and ensure your visual identity is executed cohesively across all platforms!
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